In Suzanne Collins novel The Hunger Games, 24 competitors are forced by the government to fight each other to the death for the amusement of the people and as a means of inspiring fear against rebellion. The hero of the novel, Katniss Everdeen, survives the games with a quick wit, keen skills, and steely resolve.
When youre starting up a business, it might feel a little bit like being in the Hunger Games although without people trying to kill you. In the novel, several of the competitors were Career Tributes people whove been training for the games all their lives. Katniss, on the other hand, had few resources and was thrust into the games unexpectedly. In the same way, your startup is going to be facing bigger, stronger competitors whove been in the industry longer and have access to more resources.
However, by paying attention to some of the ways Katniss survived the Hunger Games, your startup can also survive and thrive, even against bigger, more experienced competitors.
Learn To Live Off The Land
At the opening of the Hunger Games, the competitors stand in an open field near a giant Cornucopia. Scattered around the field are different supplies, but all of the major supplies especially food and water are located in one place, near the mouth of the Cornucopia. Most of the deaths in the Hunger Games actually happen right at the beginning as the competitors go into a frenzy trying to get at that food. Which is ironic, because theyre going after the food so they can survive the days to come.
Katniss, on the other hand, was already a skilled hunter and gatherer before the games even started. So she didnt have any need to grab for supplies. This let her avoid the bloodbath at the beginning, and her survival throughout the weeks long ordeal was made possible by her ability to hunt and identify edible plants. She uses this to her advantage later, when in a daring offensive move she actually destroys supplies of food that some of the Career Tributes had been hoarding. She also quickly learned the lay of the land, using her previous skills as a hunter to identify the best places to camp and the best ways to avoid her opponents.
Similarly, when youre a startup company especially in a hot industry theres often a mad dash for fundraising, talent, and other resources. A lot of companies start off with lots of capital, but arent able to pay their bills because theyre saddled with overhead or they waste resources because they think they have plenty. Instead, youre much better off starting out lean with low overhead and with just the right amount of talent you need. Fire your accountant and learn to handle some of the basics of business survival on your own. Get to know the ins and outs of your industry so you can move across the corporate landscape without fear. Gather the resources you need to grow and expand as you need them dont weigh yourself down by getting everything up front.
Dont Be Tempted By Your Weaknesses
As she was preparing for the games, Katniss knew that her primary skill was with the bow and arrow. She could decently throw a knife, but had no training or knowledge of swords, staffs, hand to hand combat, or any other weapons. Eventually, while playing in the Games, shes able to get her hands on a bow and arrow, and from that point on, she became a much stronger opponent to the other players. Along the way, though, she encountered other possible weapons left behind by other competitors swords, staffs, and other things. But not once was she tempted to use them.
In the same way, when you found a startup company, you need to focus on the things that youre doing well right now. Sure, there may be tempting opportunities that cross your path, but you have to leave those opportunities behind if it means putting your focus into a project that doesnt suit your companys main strength and abilities. Diversification is great when your business is mature. Let it grow to that point first. In the meantime, just focus on finding a bow and arrow and ignore the swords.